✓ If you came from the video — this is the page you watched me build.
Purpose-built websites · by Break State Coaching

A website built by someone who's run a business — not just a web shop.

Built around what your business is for — not just what it sells.

For the entrepreneur who wants to do business with integrity — consultant, coach, builder, owner-operator — who's building something that matters to more people than themselves, and whose website has been “coming soon” for years, or hasn't been touched since the day it went up. We work out who you serve and what you offer first. Then I build the site, connect the bookings, and hand you the keys.

Book a free 30-minute call What's included

You'll leave the call with a plan for your site — whether or not you hire me.

From $2,860 AUD · US$1,998 · £1,498Foundation live in 7 days of your answersNo lock-in, no monthly fee to me

A few small running costs — a domain name, business email — are paid straight to their providers, in your name. I don’t charge for them or profit from them. See what they cost →

Gordon in a rowing boat on a mountain lake, from the video Watch the 2-minute videoSo… are you fishing for new business?
A website built by Gordon, shown in a browser
Gordon Smith
Gordon SmithThe person on the call is the person who builds it
If this is you

Great work. Nobody sees it.

You're good at what you do, and the people who've used you know it. The problem is everyone else. They Google you before they call — and right now they find a Facebook page, a phone number, and a site that's been “coming soon” longer than your youngest has been alive.

The mate who “does websites” started it in 2023. It's still coming.

You could build it yourself, if you ever had a free weekend. You don't.

Every quote you've had either hides the price or hides what's not included.

And the one you nearly signed for wanted rent every month, for something that should be yours.

None of that means you're behind. It means the website has been sitting in the wrong place on your list — with the things you'd have to learn — instead of with the things you can hand to someone who's done it before.

And here's the thing. You didn't go out on your own for an hourly rate. You did it because, deep down, you wanted to build something — for you, for your family, for the people you serve. The website is where the rest of the world gets to see that.

You don't need to learn any of it. That's what I'm for.

“But I could do it myself on one of those website builders.”

You could. Plenty of people have the half-finished one to prove it. What you'd be paying me for isn't the software — it's working out what the site should say and who it's for, writing it so it sounds like you, and the forty-odd hours you'd rather spend on your business or your family. If you'd honestly enjoy building it yourself, do that. If it's been on the list since 2022, it's probably not that.

Who it's for, and who it isn't

Built for a particular kind of business. Probably yours.

This is for you if

  • You're self-employed or run a small business — a trade, a practice, a consultancy, a church or ministry — and people already pay you for what you do.
  • Your website is “coming soon”, embarrassing, or doesn't exist, and people are Googling you anyway.
  • You want one clear thing to happen when someone lands on it: a booking, a call, a quote request, an enquiry.
  • You'd rather answer a ten-minute questionnaire and hand it over than learn a page builder.
  • You want to own it outright — your domain, your logins, no monthly fee to me.

It isn't for you if

  • You need an online shop with a big catalogue, a members' area, or software built into the site. I'll say so on the call and point you to someone who does that well.
  • You want to be hands-on in the build, choosing fonts and moving boxes. I'm fast because I do it; the review rounds are where your say comes in.
  • You're shopping on price alone. There are $700 template sites out there. This isn't one, and it isn't trying to be.
  • You haven't decided what the business is yet. Come back when you have — or book the call and let's find out together, which is what it's for.
How it works

Three steps. You do the first two.

1

Book a free call

Thirty minutes on Zoom, at a time that suits you. A relaxed conversation about your business and what a website could do for it. No pitch deck, no pressure — and if it isn't the right fit, I'll say so.

Your part: 30 minutes
2

Answer the questionnaire

About ten minutes, mostly tick-boxes: who you serve, what you offer, how visible you'd like your faith to be, the look you're after. Then send me your photos and any words you already have.

Your part: 10 minutes, plus your photos
3

Live within seven days

I build it, you review it, we make changes (two rounds are included), and it goes live on your own domain with your bookings connected. Then I hand you the logins.

Your part: look, and say what you think

What the seven days actually look like

The same twelve steps you watched in the video — this page was built exactly this way.

  1. Your callWe talk about the business
  2. Your answersThe ten-minute questionnaire
  3. Your perfect client & offerWorked out, written down
  4. BrandLogo and colour direction
  5. ContentYour photos, words and testimonials
  6. The AI drafts the wordsA fast first draft
  7. I rewrite what it gets wrongIt always gets something wrong
  8. Layout, images, coloursThe page takes shape
  9. Forms & calendarBookings and enquiries connected
  10. Checked on a phoneWhere most people will see it
  11. Your reviewTwo rounds of changes
  12. Deployed — liveOn your domain, with your logins
Work you can click on

Start with the site you're on. I built every page of it.

Nobody should take a web builder's word for it. The pages below are my own coaching site — the subject is coaching, but the build is what you're judging: does it load, does it read on a phone, does it capture an enquiry. Each one is the same kind of thing you'd need. Client sites go here as they launch.

The Break State Coaching homepage
A homepage that makes one askHeadline, face, one button. For you: the page that turns a Google search into a phone call or a booking.
The Break State Snapshot, a two-minute quiz with an instant result
A form that answers backA two-minute quiz with a result on the spot, and the enquiry lands in my CRM. For you: a quote calculator, a “which service do I need?”, or a booking form — same build.
The Break State resource libraries page
A big page that stays fastHundreds of entries on one page, still quick on a phone. For a church: the sermon archive. For a builder: the project gallery. For a practice: the resources page.
This page on a phone
This page, on a phoneEvery build is checked at phone size before it goes live, because that's where your clients will see it.
What's included

Three ways to work together. The price is the price.

Every package includes what other providers sell as add-ons: strategy, brand direction, a logo, and copy written for you. Bigger packages mean more pages, more brand and marketing work, and more of my time — never a hosting fee to me afterwards, and never a monthly plan to keep the site alive.

Foundation
$2,860 Australian dollars · a fixed US$1,998 for American clients and £1,498 for UK clients.
Paid in stages agreed on the call.
  • A five-page website — usually Home, About, Services, Book or Contact, and one more that fits your business.
  • Your strategy, first — your ideal client and your offer worked out with me before anything is designed.
  • Brand direction, logo and colours, and the words — written from your questionnaire and rewritten until they sound like you.
  • Bookings connected, built for the phone, and live within seven days of your answers.
  • Two rounds of changes, and the keys — your logins, your site, no lock-in.
Book your free 30-minute call
Growth
$4,950 Australian dollars · fixed-currency pricing for US and UK clients on the call.
Typically 2–3 weeks.
  • Everything in Foundation, plus a strategic brand direction and a positioning snapshot for your business.
  • A seven-page, lead-focused website — built to turn more of your traffic into enquiries.
  • Your social accounts set up, with ten starter posts ready to publish.
Book your free 30-minute call
Accelerator
$6,985 Australian dollars · fixed-currency pricing for US and UK clients on the call.
Typically 3–5 weeks.
  • Everything in Growth, plus a full brand foundation and a ten-page website.
  • Social accounts set up, with twenty starter posts and analytics connected.
  • Your own 15-second animated pitch — your photo and your voice, so your site has a face from day one.
  • Three one-on-one sessions with me — on your ideal client, offer and design; on the person running the business; and a Q&A after go-live.
Book your free 30-minute call

Nothing is paid before we've talked. The final payment comes after you've seen your site. And I take on two builds at a time, so each one gets done properly.

Came from the video? The two founding places are discussed on the call.

Download the brochure (PDF)

Running costs. There’s no monthly fee to me. Additional fees may apply case by case — a domain name, business email, a booking and follow-up system — but they’re paid direct to those providers, in your name, and I don’t charge for them or profit from them. Every item, with prices in US$, A$ and £. Currency conversions are estimates and change daily; package fees are fixed at the time of your written quote.

What the extras cost elsewhere

Logo, words and hosting are in the price

When I compared Australian small-business web providers in September 2026, a logo was a $715 add-on, website copy started at $385, and hosting was $95 a month once the free period ended. All three are inside every package here — and there's no monthly bill to me afterwards.

Outside Australia

US and UK clients welcome

Calls are booked in your own time zone. Foundation's price is fixed in US dollars and pounds — US$1,998 or £1,498 — so there's no exchange-rate surprise; ask about Growth and Accelerator on the call.

Churches

Ministries and not-for-profits

Service times, sermons, events and giving are all things I can build in. If that's you, book the call and say so — a church version of this offer is on its way.

Good to know

The practical bits, in plain words.

Everything below is also in the brochure, so you can read it on the page or take it with you.

What I need from you

About an hour and a few answers

An hour for the discovery conversation (Accelerator: a 90-minute strategy session, plus a headshot and a short voice recording for your animated pitch). Your answers to my client questionnaire, about ten minutes. Any existing logos, images and brand files, and domain or hosting access if you have them. Your written content, or your approval of the content I draft. And feedback within five business days at each review point.

How payment works

Nothing is paid before we’ve talked

After your free discovery call you receive a written quote and agreement. Payment stages and amounts are agreed in writing before work begins, and invoiced by Break State Coaching. Timelines start once the first payment and your content have been received; if a scheduled payment or your content is late, the project pauses and resumes when it arrives.

The fine print

Prices, currencies and responsibility

Running costs are paid direct to their providers, in your name — the full list is here. Currency conversions are estimates and change daily; the only converted prices that are fixed are the total package fees, fixed at the time of your written quote. Break State Coaching provides business, branding, marketing and educational-content support only — not legal, financial or regulatory advice — and you review and approve all final content before it is published.

Download the brochure (PDF)

Who you'll be talking to

I'm Gordon. The real one.

Gordon Smith in boxing gloves

Before I was a coach, I ran businesses. Several of them. I employed dozens of people, spent decades in finance, financial planning and real estate, and marketed everything I built. Then I lost the lot — the businesses, the money, the lifestyle — and rebuilt from there. I know what it costs to be the bloke everything runs through, and I know what it's like to have people depending on your next quarter.

That's why this isn't a template shop. When we get on a call, you're talking to someone who has sat on your side of the desk, made the payroll, and had a website that was “coming soon” for far too long.

I spent the last six months learning to build websites with AI — properly, the whole process, from strategy to going live. The AI drafts fast. I do the thinking, the rewriting and the judgement. You saw both in the video.

The websites and the coaching work hand in glove. The site is the first thing most people will ever see of your business; the coaching is what keeps the person behind it steady enough to grow it. Same purpose, two tools — which is why the Accelerator package brings both together.

You don't need to know how any of it works. You need to know it's done, it's yours, and it says what you do.

Read my full story on the homepage →

Questions people actually ask

Straight answers, before you ask.

Is it really live in seven days?

Seven days from when I have your completed questionnaire, your photos and any words you want used. The clock starts once your deposit and your material have both arrived, not before. If the material takes you a month, the site takes a month and a week — and I'll say that on the call so it's no surprise. The two founding places are a bigger site (Growth-level: seven pages, brand direction and a competitor snapshot), so for those the seven days start once you've approved your brand direction. The animated pitch and your three sessions follow over the next few weeks.

I don't have a logo, decent photos, or the words.

That's most people. Logo and colour direction are included. The words are written from your questionnaire answers. Photos: good phone photos taken by a window are fine, and if you'd rather not show your face, we design around that.

Do I have to be faith-driven or values-driven — or just driven?

Just driven will do. I tend to work with people whose business is about more than the money — faith-driven, values-driven, the ones who want to make a difference to the people they serve — because a business with a reason behind it is far easier to put into words and pictures than one without. It isn't a requirement; it's what I'm best at. If your business has a reason behind it, we'll build the site around it. If you'd rather keep that private, that's your call, and I'll build to it.

What does it cost to keep the site running?

Nothing to me — no hosting fee and no monthly plan, and the site sits on Cloudflare in your name. What you pay other providers directly: your domain name (about A$23–40 a year), business email if you want it (from about A$8 a person a month), and — only if you want bookings and follow-up automated the way I run mine — a system like GoHighLevel (from US$97 a month). I don't charge for or profit from any of them. The full list, in US dollars, Australian dollars and pounds. If you want changes down the track, I quote them simply, by the hour, and you're never obliged to use me.

Is it built with AI?

Yes, openly. The AI drafts the first version of the words and I rewrite what it gets wrong — it always gets something wrong, which is the bit you watched in the video. The judgement, the strategy and the brand decisions are mine. It's what lets me build a proper site in a week instead of a month, at this price.

I'm in the US or the UK.

Welcome. The calendar shows times in your time zone (my mornings are your afternoons and evenings). The price is fixed in US dollars and pounds — US$1,998 or £1,498, paid by bank transfer — so there's no exchange-rate guesswork.

I run a church or a ministry.

Book the call and tell me. Service times, sermons, events and online giving are all things I can build in, and a church version of this offer is coming. You won't be the first.

What's in the Growth and Accelerator packages?

More pages, your social accounts set up with starter posts, analytics, the animated pitch, and — in the Accelerator — three one-on-one sessions on the business itself. I'll walk you through them on the call if they fit. Nobody gets upsold on a page.

What if we get on the call and it isn't right?

Then I'll say so, and point you somewhere better if I can. The call costs you thirty minutes and nothing else. That's the whole point of doing it first.

Book a free call What's included