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Inclusions & ongoing costs

No surprises. What’s included, what isn’t, and what it costs to keep running.

My fee is the price on the packages — and there’s no monthly fee to me. But a website sits on a few services that bill monthly or yearly. Here is every one of them, what it really costs, and who you pay. I don’t charge for any of them, and I make nothing from them.

Included in every package

Inside the price. Nothing to add.

  • Your strategy first — your ideal client and your offer worked out with me before anything is designed
  • Brand direction, logo and colours
  • The words, written from your questionnaire and rewritten until they sound like you
  • Bookings connected, and built for the phone
  • Two rounds of changes
  • Hosting on Cloudflare’s free plan — nothing to pay, to me or anyone
  • The keys — your domain and logins in your own name, no lock-in
  • A written scope, agreed before work begins

Not included

Available, but quoted separately.

  • Professional photography and stock image licences
  • Ongoing content creation or social media management
  • Paid advertising management, and advertising spend
  • SEO campaigns beyond on-page fundamentals
  • Copywriting beyond the pages in your agreed scope
  • Online shops and custom integrations
  • Changes after your two rounds — quoted simply, by the hour
  • The running costs below, which you pay direct to each provider
Ongoing running costs

What sits underneath a website. And what it costs.

None of this is paid to me. You pay each provider directly, and every account stays in your own name, so you keep full ownership and control. Most small businesses need only the first two rows.

Priced in the currency each provider actually bills in (that cell is bold), with the other two beside it. Converted at the mid-market rate on 28 September 2026: US$1 = A$1.42 = £0.75, rounded. Conversions are estimates and change daily; your bill will move with the exchange rate and your provider’s own pricing.
What it isWhat you’re billed≈ A$≈ US$≈ £Paid to
Every siteDomain name (.com.au)Your web address. Every site needs one. A$23–40 a year A$23–40 US$16–28 £12–21 A domain registrar, e.g. VentraIP
OptionalDomain name (.com)Only if you want a .com as well or instead. US$11–20 a year A$16–28 US$11–20 £8–15 A domain registrar
Every siteWebsite hostingKeeping your site online. The site sits on Cloudflare, in your account. Free — US$0 A$0 US$0 £0 Cloudflare
OptionalBusiness emailyou@yourbusiness.com.au — if you want it. Prices are per person, plus GST. A$8–17 per person, per month A$8–17 US$6–12 £4–9 Google or Microsoft
OptionalBooking & follow-up systemBookings, forms and automatic follow-up, the way I run mine. Lighter and cheaper options exist — we choose on the call. From US$97 a month A$138 US$97 £73 GoHighLevel, in your own account
OptionalSocial scheduling toolPlanning and scheduling your posts. Free plan available; paid from about US$20 a month, billed yearly A$28 US$20 £15 e.g. Metricool
OptionalAI writing assistantDrafting your own content between projects. About US$20 a month (US$17 if billed yearly) A$28 US$20 £15 e.g. Claude or ChatGPT
OptionalDesign toolMaking your own graphics and posts. Canva Pro: US$144 a year A$205 US$144 £109 Canva
OptionalStock photosOnly if you don’t use your own photography. Indicative. A$0–50 a month A$0–50 US$0–35 £0–26 A stock library

A typical small site with a .com.au domain and no extras costs about A$23–40 a year to keep online — paid to your domain registrar, not to me. Add business email if you want it. The rest is optional, and I’ll only recommend what suits the size of your business.

The fine print, in plain words

I don’t charge for, mark up or earn commission on anything on this page. None of it is paid to Break State Coaching. You pay each provider directly, and every account is in your name.

Currency conversions change daily. Wherever a price is converted between US$, A$ and £, treat the converted figure as an estimate — exchange rates move every day. The only converted prices that are fixed are the total package fees, and those are fixed at the time of your written quote and agreement. Package fees quoted to new clients may be updated from time to time as exchange rates change.

Prices are indicative. They come from providers’ own pages and Australian resellers, September 2026, and they change often. Australian prices may be shown before GST. Check with the provider before you buy.

What I do and don’t advise on. Break State Coaching provides business, branding, marketing and educational-content support only — not legal, financial or regulatory advice. You are responsible for reviewing and approving all final website, social and educational content, and for making sure any material you supply or approve complies with applicable laws, licences, industry rules and regulator guidance. Keep your written approvals before anything is published.

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