Guides · Websites

Wix, Squarespace, WordPress or a custom build? What a website really costs

The monthly price is the easy part. Ownership, renewals and your own time are what catch people out.

8-minute read · Updated 28 September 2026 · By Gordon Smith
In 60 seconds

Three ways to get a website

  1. Build it yourself on a website builder (Wix, Squarespace and the like). Cheapest in cash, most expensive in your time: most people spend forty-odd hours, spread over months.
  2. WordPress, the software behind a large share of the world's websites. Flexible and yours to keep, but someone has to keep it updated.
  3. Have someone build it for you. Anything from a template shop to a strategist who works out what your site should say before building it. Ask the questions at the bottom of this guide whoever you choose.

The builders, side by side

PlatformCheapest plan with your own domain, then the main business plan (US$/month, billed yearly)Can you take it with you?Suits
WixLight $17, Business $39. Only Core ($29) and above take payments.No. Only the domain can move.All-in-one DIY
SquarespaceBasic $19, Core $29Partly: text and images export to WordPress; styling and shop don'tDesign-led service businesses
WordPress.comPersonal $4, Business $25Yes. Full backup on Business.WordPress without running your own hosting
Self-hosted WordPressFrom about $3 on a four-year term; about $11 to $26 when it renews (Hostinger)Yes, you own every fileControl, if someone maintains it
ShopifyBasic $29, Grow $79, plus card feesPartly: products export as a spreadsheetSelling products
WebflowBasic $15, Premium $25Code export on paid workspace plans only; blog, forms and shop stop working once exportedSites built by a designer
FramerBasic $10, Pro $30NoModern, animated brochure sites
Durable (AI builder)Launch $22, Grow $41The domain, yes; the site itself isn't statedA basic site in minutes

Prices from each company's own pricing page, in US dollars. Most show a different price in Australia and the UK, and monthly billing costs more.

AI website builders

Wix, Hostinger and Durable will now draft a whole site from a few answers in minutes. It's a useful start. The catch is the same as with any AI draft: the words are generic until someone rewrites them to sound like you and to say what your customers need to hear. A site that reads like everyone else's won't win you the work.

Your domain name: the part you must own

The costs people don't see coming

Six questions to ask anyone who builds your site

  1. Is the domain registered in my name, with my login?
  2. Do I get all the logins when it's finished?
  3. Is there a monthly fee, and exactly what does it pay for?
  4. If I leave, can I take the site with me?
  5. What happens if you're not around next year?
  6. How many rounds of changes are included?
What I buildPlain, fast pages hosted on Cloudflare, with the domain and logins in the client's name. No monthly hosting fee to me, and nothing to stop them moving it.

Rather hand it over?

That's what I'm for. Book a free 30-minute call and you'll leave with a plan for your website and marketing, whether or not you hire me.

Book your free call More guides
Sources (14) · facts and prices checked 27 September 2026

Prices change often and vary by country. Always check the company's own page before you buy.

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