Guides · Social media

Comment a keyword, get a link: how comment-to-DM works

The trick behind "Comment WEBSITE and I'll send you the link", and the rules that come with it.

5-minute read · Updated 28 September 2026 · By Gordon Smith
In 60 seconds

If you came to this site from my video, you've already seen this working: you commented a word, and the link arrived in your messages.

How it works

  1. You post a video or image with a simple ask: "Comment GUIDE and I'll send it to you."
  2. A tool connected to your account watches the comments for that word.
  3. When it spots it, it sends that person a private message with your link, straight away.
  4. If they reply, you're in a normal conversation, and you (or the tool) can follow up.

Why it works

Meta's rules for Instagram

The tools

ToolPrice (US$)Works on
ManyChatFree for 25 contacts; Essential $14 a month; Pro $29 a month for 2,500 contactsInstagram, Facebook Messenger, TikTok, Telegram (WhatsApp, SMS and email on Pro)
GoHighLevelIncluded in GoHighLevelInstagram and Facebook comments, matching the exact word or any comment containing it

Setting it up well

Rather hand it over?

That's what I'm for. Book a free 30-minute call and you'll leave with a plan for your website and marketing, whether or not you hire me.

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Sources (4) · facts and prices checked 27 September 2026

Prices change often and vary by country. Always check the company's own page before you buy.

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